3 Ways Businesses Benefit from Using a Mobile App

Your company needs a mobile app, and this is why


Unlike a couple of years ago, most businesses have realised the benefits of a mobile app to gain a wider audience.The simple truth is that yes, people are, by nature, social creatures and have become seemingly stitched to their smartphones.


According to a survey by Effective Measure and the Interactive Advertising Bureau of South Africa (IAB), at least 84% of South Africans access the internet on their phones regularly. The survey also found that 70% of respondents use their phones as soon as they wake up.


As a result, businesses have to provide an offering that could target a consumer at any time, and a mobile smartphone application or ‘app’ is that platform.


3 ways businesses benefit from using a mobile app

Whether your company has moved with the times or learnt the hard way through a loss of market share, there are many benefits of a business app.


1. Consumer awareness and preference

The sheer number of mobile tech savvy consumers who may come across your business while browsing at lunch, waiting for a meeting or just when they have a quiet moment, is an opportunity not to be missed by a company looking to increase brand awareness. As an established business, you can benefit from developing a mobile app as you reciprocate to your audience’s media preferences. The internet has been around for the better part of many millennials’ lives, which means “browsing personalities” and preferences on how media and information is consumed has replicated into many different formats.


2. Your brand, your rules, your personality

With a mobile app, you are afforded the ability to use whatever strategy you wish to increase visibility and are not constrained by a certain platform’s terms and conditions. As a new business, the level of personalisation a mobile app can offer is unmatched. A mobile app lets you communicate with consumers in a streamlined and uninterrupted manner to effectively get your point across. By using your own mobile app, you are also not restricted to a certain platform’s functionality, and you can create as you wish to effectively showcase your brand.


3. Hassle-free digital payments

A mobile app goes hand-in-hand with digital payment plans such as Android Pay, Google Pay or PayPal. This allows a seamless way of paying for products to eliminate consumer drop-off and drive sale margins.


The average mobile user

A study entitled Internet Trends 2016 found that the average user has 33 apps on their mobile device, 12 of which are used daily. The average user was also found to spend 80% of their time on their phone using three apps.


About the Founder of Fluidity Software Solutions

Marc De Villiers is Founder and CEO at Fluidity, a Cape Town based software development company that has built their reputation on their ability to meet the needs of customers with the innovative power of tech.

Fluidity believes that companies who adapt will ultimately survive and thrive, and that innovation and technology is key to those ends. They partner with their clients as they help them innovate and compete with software solutions that create results.


About Fluidity


Fluidity is a Cape Town based software development company that has built their reputation on their ability to meet the needs of customers with the innovative power of tech.


Fluidity believes that companies who adapt will ultimately survive and thrive, and that innovation and technology is key to those ends. They partner with their clients as they help them innovate and compete with software solutions that create results.


Contact Fluidity


Email: hello@fluidity.solutions